What’s a press release ande how can I use it?

by

Dan Dimit

It’s surprising just how easy (and FREE) it is to submit a press release to put your home business out there to the public!!

A press release or media release, as it is also called, is a condensed article that is written in a journalistic style. The purpose of the news release is to highlight what is interesting and newsworthy about your company or organization. Press release publishing offers many benefits to your business, and is a powerful marketing tool in any integrated marketing plan. The really cool thing is that if you submit it to the correct places, you may get a phone call requesting an interview!! This is huge for your business and website. This is NOT scary…It’s just like writing any other piece of info. Make the press release JUST one page. Traditionally, a press release is short lived, it has a limited amount of time make your impact on the media before it becomes old news and is replaced by fresh press releases. Press release publishing offers many benefits to your business, and is a powerful marketing tool in any integrated marketing plan. Traditionally, a press release is short lived, it has a limited amount of time make your impact on the media before it becomes old news and is replaced by fresh press releases. This is NOT scary…It’s just like writing any other piece of info. Make the press release JUST one page. The really cool thing is that if you submit it to the correct places, you may get a phone call requesting an interview!! This is huge for your business and website. It’s surprising just how easy (and FREE) it is to submit a press release to put your home business out there to the public!! Press Release Example and Template FOR IMMEDIATE RELEASE: CONTACT: Contact Person Company Name Voice phone number FAX Number Email Address Website URL XYZ, Inc. Announces Widget to Maximize Customer Response Rate This headline is one of the most important components of the press release as this needs to “grab the attention” of the editor. (Just like any other article or blog post or video) It should be in bold type and a font that is larger than the body text. Preferred type fonts are Arial, Times New Roman, or Verdana. Make sure the headline is between 80 and 125 characters, max. Capitalize every word with the exception of “a”, “the” “an” or any word that is three characters or less. City, State, Date- The first paragraph of your press release should be clear and concise. The opening sentence contains the most important information; keep it to 25 words or less. Never take for granted that the reader has read your headline. It needs contain information that will “entice” the reader. Remember, your story must be newsworthy and factual; don’t make it a sales pitch or it will end up in the trash. Put yourself into the mind of a reporter. What would an objective reporter write? Answer the questions “who”, “what”, “when”, “where”, “why” and “how”. Your text should include pertinent information about your product, service or event. If writing about a product, make sure to include details on when the product is available, where it can be purchased and the cost. If you’re writing about an event, include the date, location of the event and any other pertinent information. You should include a quote from someone that is a credible source of information; include their title or position with the company, and why they are considered a credible source. Always include information on any awards they have won, articles they’ve published or interviews they have given. Keep your sentences and paragraphs short; a paragraph should be no more than 3-4 sentences. Your release should be between 500 to 800 words, written in a word processing program, and spell checked for errors. Don’t forget to proofread for grammatical errors. The mood of the release should be factual, not hyped; don’t use a sales pitch as it will ruin your credibility with the reader. The last paragraph before the company information should read: For additional information on (put in the subject of this release), contact “name” or visit www.yoururl.com. If you offer a sample, copy or demo, put the information in here. You can also include details on product availability, trademark acknowledgment, etc. in this area of the release. ABOUT (COMPANY) – Include a brief description of your company along with the products and services it provides. – END – At the end of the release, you need to indicate that the release is ended. Otherwise, the journalists don’t know if they’ve received the entire release. Type “End” on the first line after your text is completed. If your release goes over one page, type “MORE” at the bottom of the first page. For a great example of a press release that I recently put out, go to this link: http://www.prlog.org/10122195-in-this-uncertain-economy-small-businesses-are-saying-no-to-expensive-advertising.html So, when is it a good time to put out a press release? ANYTIME! What about plans ot hire an emplyee, even if it IS in the future? Have you come up with some kind of compelling reason to get people to your website (newsletter, free samples of your product)? Did you buy a state of the art printer and you’re now putting out full color brochures? How about your baby finally being successfully potty-trained…okay, maybe not ANYTHING. You’ll have great results with press releases, especially with the PAID submission services. Sorry cheapos! Usually you get what you pay for. Copyright (c) 2008 Dan Dimit

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What’s a press release ande how can I use it?